Case overview
Gregor S, the owner of a prominent Australian online sports equipment store volleyballshop.com.au with a worldwide customer base, faced a downturn in sales amidst growing competition. An outdated website and a negligible social media presence were identified as the key issues hindering performance and customer engagement.
The Brief
The task was to overhaul an ineffective digital presence that was no longer competitive or user-friendly. The client’s website was difficult to navigate and update, which not only affected sales but also made it challenging for the staff to manage the content, especially during sales events.
The Brief
The task was to overhaul an ineffective digital presence that was no longer competitive or user-friendly. The client’s website was difficult to navigate and update, which not only affected sales but also made it challenging for the staff to manage the content, especially during sales events.
Our Approach
We initiated the project with an in-depth market analysis to understand the competitive landscape and identify opportunities for differentiation. Our strategic plan involved:
The Results
The transformation led to immediate and tangible benefits:
